Xero Gravity – Disruptive Marketing

Xero Gravity – Disruptive Marketing
Social Mischief is about a lot of things but marketing is our 'wheelhouse' as the cool kids say. I have to be honest though, doing things the traditional way never really felt right and that's why experiential marketing really speaks to me. Recently Xero, and marketing ninja Saul Colt, contacted [...]

Read More

Peg It Forward – A Positive Message

Peg It Forward – A Positive Message
A friend recently shared a great concept with me where the simple intention of spreading a positive message is being highlighted in a very cool way. The clever people over at Peg It Forward have created a movement of sorts where you secretly 'tag' someone with a peg that has [...]

Read More

Just How Smart Is This Luggage?

Just How Smart Is This Luggage?
Traveling doesn't always include flying to tropical places for vacation. It sure would be nice if it was! The truth is that a lot of times you need to keep your business rocking even when you're at 30,000 feet. Because of this you always need to make sure you pack [...]

Read More

Find A Needle In A Haystack – Facebook Mischief

Find A Needle In A Haystack – Facebook Mischief
Using Facebook has been a real challenge over the last couple of years. It seems that companies are spending more and more money to flood the news feeds of users and it's been a damn nightmare at times. Starting this week Facebook is making a change that will actually help [...]

Read More