Xero Gravity – Disruptive Marketing

Xero Gravity – Disruptive Marketing
Social Mischief is about a lot of things but marketing is our 'wheelhouse' as the cool kids say. I have to be honest though, doing things the traditional way never really felt right and that's why experiential marketing really speaks to me. Recently Xero, and marketing ninja Saul Colt, contacted [...]

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Who Eats Money For Thanksgiving??

Who Eats Money For Thanksgiving??
Thanksgiving is right around the corner and it's time for a big plate of money on your plate. Well for A LOT of execs, including the owners of Kmart, this seems to be all they're interested in. For most of us though this is a chance to spend time with [...]

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Viral Marketing – Giving Back To Your Customers

Viral Marketing – Giving Back To Your Customers
A lot of companies these days have jumped on a familiar bandwagon of using pranks or shock value videos to hope for a viral reach online. One company decided to truly give back to its customers to show just how thankful they are for their loyalty. First of all I have [...]

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Mischief On The Radio – Max Major

Mischief On The Radio – Max Major
There are magicians and then there's Max Major! Max isn't your typical entertainer by any means as he's able to process visual cues by reading body language, hypnotize someone at a whim or even drop in some subliminal messaging if he feels like it. Max tours all over the country [...]

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